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About LSW

Wheel of Eternal Glory

LSW, which means "Hengyao Wheel" in Chinese, is owned and operated by Haizhi Holdings.

Brand coordinates

Four facts define LSW: origin, name, certification and market focus.

01 / Brand pedigreeUnited KingdomBrand operation: Hong Kong · Owned and operated by Haizhi Holdings
02 / BrandLSWWheel of Eternal Glory
03 / Safety certificationDOT · CE · VIAAll products have passed global wheel safety certification
04 / Global MarketGlobal Consumer MarketCross-border e-commerce, reaching global end users directly

OUR PRINCIPLES

Principles first.

Every product and content judgment comes back to three common criteria.

01

PRECISION

From vehicle model data to processing parameters, disclosed content should be able to be explained and verified.

02

RESTRAINT

Let the structure and proportion establish a sense of high-end, and do not rely on redundant decoration to create a sense of presence.

03

Reliable

Put data boundaries of materials, manufacturing and safety verification ahead of visual expression.

1987-2026 · Brand History

Forged over time.

Six milestones trace LSW from British roots to Hong Kong and global markets.

  1. British Origin—Precision Forging BloodlineOriginated from the British precision forging tradition, it establishes the craftsmanship and strength standards of LSW.Expand detailsCollapse details

    LSW Official Brand Narrative

    LSW brand genes originated from the United Kingdom. It has been deeply involved in the field of high-end metal forging for nearly 40 years. In its early years, it customized lightweight alloy components for Britain's top luxury cars. It has accumulated a century-old heritage of precision forging and surface finishing technology, and laid the foundation of the brand with extreme precision and racing-level strength standards.

  2. Asia Pacific sets sail—the track tempers the edgeGo to the Asia-Pacific modification market and continue to iterate the wheel design in track racing and drifting environments.Expand detailsCollapse details

    LSW Official Brand Narrative

    The brand has officially deployed in the Asian market, and has successively entered Japan, South Korea, Hong Kong, Singapore, Malaysia and other regions with mature modification cultures. It has deeply participated in various track and drift events. It continues to iterate wheel designs based on the chassis characteristics of Asian models, and has won recognition from top teams at home and abroad.

  3. Hong Kong Dinggen - Establishing the status of the global modified circuitThe brand is rooted in Hong Kong, integrating British forging technology and Asia's lightweight modification needs.Expand detailsCollapse details

    LSW Official Brand Narrative

    The brand has officially taken root in Hong Kong, anchoring the core track of global high-end racing modified wheels. It integrates traditional British forging techniques with Asia's lightweight modification needs, and has established a multinational R&D and design team to export exclusive wheel solutions to the global modification market.

  4. Laying the foundation for intelligent manufacturing - self-built production and research integrated baseThrough forging, CNC finishing and surface coating, establish an integrated manufacturing foundation of production and research.Expand detailsCollapse details

    LSW Official Brand Narrative

    Start the planning and construction of its own factory, open up a full-link self-developed production line of forging, CNC finishing, and surface coating, focus on the three core technologies of lightweight aluminum alloy forging billets, load enhancement, and customized appearance, and consolidate the hard power of product manufacturing.

  5. Global layout — Hong Kong headquarters coordinates global channelsThe Hong Kong brand operations headquarters coordinates cross-border trade, overseas distribution and event cooperation channels.Expand detailsCollapse details

    LSW Official Brand Narrative

    The Hong Kong brand operation headquarters has been comprehensively upgraded, building a multi-dimensional business system for cross-border trade, overseas distribution, and event cooperation, and simultaneously planning independent online retail channels. The business has radiated to global modification consumer markets such as Europe, America, Southeast Asia, and the Middle East.

  6. A new journey—facing global modding terminal playersThe official independent station presents a complete forged wheel product system to global end players.Expand detailsCollapse details

    LSW Official Brand Narrative

    The brand’s official independent website is officially launched, opening terminal retail directly to global racing players and car modification enthusiasts; the products cover a full range of multi-spoke, mesh, thick five-six-spoke, and pancake-style forged wheels. It has simultaneously obtained authoritative certifications from VIA, DOT, and CE in many countries, and uses self-developed recycled aluminum recycling processes to create high-performance and sustainable modified wheel products.

Aerial panoramic view of LSW forged wheel manufacturing park and blue factory roof

Integrated Manufacturing

Made and
verified.

Forging, machining, finishing and validation follow one documented system.

Enter smart manufacturing

Customer Reviews

4 real feedbacks have been entered · Username has been desensitized
5.0 / 5
Supplier service: very satisfied (5 stars) · On-time delivery: very satisfied (5 stars)

Outstanding quality and patient support through several configuration changes. The finished wheels exceeded expectations.

R********aUS Customers · July 29, 2026 Reference price of
5.0 / 5
Supplier service: very satisfied (5 stars) · On-time delivery: very satisfied (5 stars)

The chrome finish matched my request, and the wheels arrived clean and well packed.

N**********zUS Customers · June 18, 2026
5.0 / 5
Supplier service: very satisfied (5 stars) · On-time delivery: very satisfied (5 stars)

Everything arrived beautifully finished. Thank you for the excellent service.

J*****************zUS Customers · November 19, 2023
5.0 / 5
Supplier service: very satisfied (5 stars) · On-time delivery: very satisfied (5 stars)

Excellent wheels with strong workmanship and competitive pricing. The sales team was responsive throughout the order.

H**********tAustralian customers · October 17, 2022

WORK WITH LSW

Grow with LSW.

Dealer and Business Partnerships